Brits worrying about loans or insurance during the credit crunch are looking at their finances in the same way they look at their diets, it has been revealed.
AA Personal loans questioned the British public on whether they kept track of their finances as much as they counted their calories.
It was discovered that 53 per cent of respondents took steps to cut back on their spending this January.
Likewise, while 37 per cent of people were checking the fat content of their food.
A similar percentage of respondents also kept an eye on the Bank of England and its interest rate reductions.
Mark Huggins from AA Personal loans said: "As with dieting, thinking long term leads to successful saving."
He added: "Consolidating existing debts is a good way to stay in control of your finances and make them more manageable."
The UK Insolvency Helpline recently claimed that the recession is urging Brits to handle their debts in a more responsible way.
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