As people shop around for loans and cheap car insurance one company is urging them to make more of an effort to save their money.
According to Alliance and Leicester, consumers need to have a "craving for saving" and think about the long term consequences of what could happen if they do not have a suitable retirement fund.
Research by the company has found that one in two people over the age of 50 regret not giving enough consideration to their finances when they were younger.
Hetal Parmar, manager for savings at Alliance and Leicester, advised people to "think about how much you can put aside every week" before opening a savings account to treat "like paying any other bill, then even these small amounts will soon add up into a nice substantial savings pot".
The Savings Outlook Report from the financial organisation found that 26 per cent of people are more likely to save than they were two summers ago.
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