Three-quarters of Britons would consider swapping their current vehicle for an electric car, according to a new study.
Research carried out by insurance group esure revealed that young drivers - in particular – would consider buying cars powered by electricity or bio-fuel in an effort to reduce motoring costs and protect the environment.
However, drivers over 55 are apparently less keen to change their ways, with just 66 per cent claiming they would consider 'going green'.
It also emerged that the credit crunch is having a significant impact on the behaviour of motorists, with 65 per cent claiming to have "changed their attitude towards driving" as a result of the current economic climate.
Of those questioned, one in five said they would now consider buying a more fuel-efficient car, while 14 per cent said they intended to look for alternative vehicles if prices continued to rise.
Mike Pickard, head of risk and underwriting at esure car insurance, said: "With the growing cost of motoring and the pressure of having a greener lifestyle, many motorists are considering alternatives and the electric car is an attractive option. It is very cheap to run and you'll never be stung at the petrol pump again."
Meanwhile, it was also revealed last month that the cost of car insurance is on the increase.
According to the AA's quarterly British Insurance Premium Index, the cost of the average policy increased by £20 over the second quarter of the year.
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