Holidaymakers are shunning exotic destinations in favour of traditional seaside breaks.
An increasing number of British families are opting for traditional seaside holidays this summer.
According to research by insurance group LV=, around 58 per cent of adults are planning to holiday in the UK this summer, in a bid to save money.
Mark Smith, director of tourism at Bournemouth borough council, said: "With more and more families choosing to holiday in the UK, Bournemouth's blue flag beaches and miles of golden sand make it a top UK summer destination."
However, Mr Smith is urging families to stay safe this summer and ensure that children are kept in sight at all times.
Parents who are concerned about keeping track of their children when abroad could take part in the LV= kidZone scheme.
Based at Bournemouth beach, the scheme involves children wearing wristbands that show which part of the beach their parents are situated in.
According to enjoyengland.com, some of the country's other beat-loved resorts include Whitby in Yorkshire and Sidmouth in Devon.
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