Opting for eco-friendly cars is still regarded as too expensive for car insurance customers, claims new research.
According to a poll from TheGreenCarWebsite.co.uk, many people are deterred from buying a green car because they are more expensive than standard models.
In some cases, an eco-friendly car can cost nearly £5,000 more than the basic entry level spec and this combined with general running costs such as car insurance and petrol is enough to discourage 33 per cent of people.
Faye Sunderland, editor for TheGreenCarWebsite.co.uk, Faye Sunderland comments: "As it stands there is not enough incentive to the consumer to select the greenest variant of a car model; more needs to be done to support the sale of green cars."
She added that the industry needs to ensure that cost does not remain an obstacle to the long-term green car market.
Meanwhile, a recent survey conducted by Motors.co.uk discovered that women are three times more likely to turn down a date if their male suitor's car does not have enough 'street-cred'.
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