Luxury hotels are increasingly upping their service delivery game to attract travel insurance customers and other tourists, according to the European Hotel Managers Association (EHMA).
Many are also hoping to increase the revenue per available room they receive by making their additional features more attractive to travelling tourists, claims the president of the organisation Johanna Fragano.
He explained that value-for-money is a big factor in hotels upgrading their technology but also in an effort to improve service and quality.
However, he added that some of their innovations are introduced solely to attract high-spending customers.
Mr Fragano said: "The luxury hotel sector is aiming to explore and implement every new technological and artistic innovation in order to surprise and attract the many affluent clients who, even in times of economic turmoil, are still looking towards new levels of comfort and enjoyment."
This attitude is of little surprise, with the latest PricewaterhouseCoopers survey of luxury club members indicating that a fifth would still not cut back on their main holiday spending during the recession.
Leisure director at the consultancy Guy Gillon suggests that this could explain why some luxury travel operators have been insulated from the recession.
The latest Hotels.com Hotel Price Index indicates that the number of desirable destinations where it is possible to stay in a five-star hotel for less than £100 per night is diminishing.
However, the index indicated that there are still a number of European cities where luxury hotels are available for less than £100, including Lisbon in Portugal, Prague in the Czech Republic and Tallinn in Estonia.
Outside of Europe, tourists can find cheap five-star hotels in Melbourne in Australia, Mexico City in Mexico and Marrakech in Morocco.
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