Drivers in the north-west have been urged by the Highway Agency to Think Bike, Think Biker, as motorcycle enthusiasts head to the Isle of Man TT races.
Thousands of riders will be passing through the region to go watch the event on the Irish Sea island from Saturday, June 2nd and Friday, June 8th.
As a result, motorists are being urged to beware of riders to prevent any unnecessary car or bike insurance claims.
Most will be getting ferries to the Isle of Man from Heysham and Liverpool. On the roads leading to these locations there will be safety messages displayed on electronic signs.
The Highways Agency is supporting the campaign from the north-west road safety group RideSafe BackSafe, with the hope that it prevents any accidents occurring.
"Many will not know our roads and our message to drivers is please consider how vulnerable people are on motorcycles and take a moment to look twice at every turn, every lane change and every junction," said Emma Kelly, RideSafe BackSafe project manager for the road safety initiative.
She added that motorcyclists should be considerate in return.