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With energy prices set to increase sharply, British consumers are being urged to shop around for the cheapest supplier.

British Gas announced its intention last week to increase its prices by up to 35 per cent, with other companies set to follow suit.

Rebecca Atkinson, news editor at personal finance site Moneywise.co.uk, said that all consumers were likely to be hit by energy price hikes and suggested that those most likely to feel the pinch were low income families and those already struggling to pay their utility bills.

"The general advice all year has been to look at switching your supplier for a cheaper deal but also to consider getting a capped or fixed deal – where the cost can only rise to a certain point," she explained.

Consumers should consider opting for a fixed deal now, as it is likely that prices will continue to rise steadily over the coming year, according to Ms Atkinson.

On a practical level, she added that householders could save money by ensuring that their property is adequately insulated and that lights aren't left on unnecessarily.

A recent report carried out by Norwegian energy firm Eclipse on behalf of Centrica revealed that gas prices were likely to increase in line with oil and suggested that the average gas bill could increase by as much as 60 per cent over the coming years.

Consumers can also save money by using a price comparison site to compare the cost of home insurance, car insurance and travel insurance.