As next week's half-term fast approaches, motorists are being cautioned by a road safety charity to slow down for children.
Brake is urging drivers to watch out for kids on bicycle and foot over the week-long school holiday, as research from the charity reveals the extent of speeding is a part of typical driving habits.
Over half (52 per cent) of young drivers travel at over 35mph in a 30mph speed limit at least once a week. This is only a third (34 per cent) for older drivers.
In addition, nearly half (46 per cent) of male drivers admit to breaking the speed limit weekly, compared to just a quarter (27 per cent) of women.
This is making small communities unnecessarily dangerous, and it is particularly concerning when there are many more children out on the streets.
"Don’t fool yourself that you can handle faster speeds: slowing down to 20mph or less around schools and homes is essential in giving yourself time to react, and allowing families to walk and cycle without fear," said Ellen Booth, Brake senior campaigns officer.