First Alternative was first developed in 2003 by Peter Wood. First Alternative launched its motor insurance product in April 2004.
The First Alternative product offers drivers the opportunity to build up to 75% no claims discount - unlike most other companies who offer only 65%. The company also provides Comprehensive policyholders with courtesy cars while their own are being repaired at one of the company’s network of repairers.
• 17to40
• Admiral
• ASDA
• AXA
• Bluesure
• BRIT
• Budget
• Chaucer
• Chubb
• Confused
• Diamond
• Doric
• Egg
• Elephant
• Ensign
• Esure
• Fiat
• Fortis
• Frizzel
• Gemini
• Groupama
• Halifax
• Hastings
• Haven
• Highway
• Holdsure
• HSBC
• Its4me
• KGM
• Link
• MMA
• NFU
• NIG
• Novitas
• Paragon
• Premier
• Prestige
• QuoteA
• RAC
• Saga
• Service
• Students
• Swinton
• The AA
• UGM
• Virgin
• WREN
• Zenith
• Zurich