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Singer was an automobile marque used by the Rootes Group of the United Kingdom.
Rootes was the parent company of many marques, including Hillman, Humber, Singer, Sunbeam, Commer and Karrier. Rootes was founded in Kent in 1919 by William Rootes as a car sales company. Rootes grew and eventually took over the five manufacturers which it sold. Rootes held to a strategy were Hillman was intended to be the basic brand, Singer slightly more upmarket, Sunbeam was the sports brand, while Humber made luxury models.