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First Alternative car insurance

First Alternative was first developed in 2003 by Peter Wood. First Alternative launched its motor insurance product in April 2004.


The First Alternative product offers drivers the opportunity to build up to 75% no claims discount - unlike most other companies who offer only 65%. The company also provides Comprehensive policyholders with courtesy cars while their own are being repaired at one of the company’s network of repairers.

First Alternative Car Insurance is a Halifax and Bank of Scotland company.

First Alternative Car Insurance proves a FAQ section and a complete list of car insurance assumption to aid the customer in deciding if they are eligible for car insurance from First Alternative Car Insurance. They also provide electronic copies of their policies and summaries on their web site. Customers can apply online for car insurance by filling in a number of screens telling the company about themselves.

Customer Reviews

4.8/ 5

Based on 1260 reviews on Reviews.co.uk

Read all reviews

  • ★★★★★

    Anonymous, 07-03-2018

    Much cheaper than other places. This is the second time that I have used them.

  • ★★★★★

    Peter Singleton, 06-03-2018

    Quick and easy, no problems at all.

  • ★★★★★

    Francisco Alves, 06-02-2018

    Fast. Efficient. And most of all the best value for the service provided. Thank you.

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